Citizen Men's Eco-Drive Weekender Brycen Chronograph Watch

Since its foundation in 1930, CITIZEN has promoted a multi-cultural mindset that fosters excellence and creativity. The brand's name conveys a deep respect toward craftsmanship and is considered familiar by citizens worldwide. As a "citizen" of the world, the company bears the responsibility to help cultivate a culture of positive change and ongoing evolution through its craft. CITIZEN takes this mission seriously and welcomes the future with open arms.

As a true manufacture d'horlogerie, CITIZEN integrates a comprehensive manufacturing process, from creating individual components to a watch's final assembly. It's an artisan's approach to watchmaking, based on pushing forward the boundaries of technology and leveraging experience toward exploring new possibilities.

One pivotal technological breakthrough was the development of a light-driven watch. CITIZEN pioneered this engineering innovation as early as 1976, which led to the launch of the acclaimed Eco-Drive in 1995. Utilizing electrical power converted from virtually any light source, this extraordinary innovation changed the way watches could be powered forever. Eco-Drive eliminated the need to ever replace batteries, which was especially beneficial in areas where such specialist batteries were not obtainable. This leveled the field for citizens of virtually every country to experience the unrestricted joy of wearing and using a CITIZEN watch.

The product development policy, "The Fusion of Technology and Beauty," remains a constant motivation for CITIZEN to merge cutting-edge technology with the perfection of design beauty, inspiring people to strive to be their best at any time.

CITIZEN has launched a new campaign in collaboration with Wieden+Kennedy, called "Better Starts Now." This is the simple belief that no matter who you are or what you do, it is always possible to make something better, and now is the time to start doing it. The company believes that better and now are both infinite, and that there is always a next "better" and a new "now" in which one can start pursuing it. From the onset of this project, CITIZEN has been dedicated to this ideal, not to the past but to the present, and all the ways it can improve it. To help communicate this belief to the world, CITIZEN has created a new global brand movie, brand identity, and brand website that represent its "Better Starts Now" philosophy.

The CITIZEN Brycen timepiece, featured in this offering, is a men's luxury timepiece with technical advancements and a sporty style. It boasts a 1/5-second chronograph that measures up to 60 minutes, 12/24-hour time, and date. The silver-tone stainless steel case with a black patterned strap, luminous hands, and mineral crystal make it 100 meters water-resistant with a 5-year limited warranty. Powered by CITIZEN's Eco-Drive technology, it never needs a battery.

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